Brief | Create a new wordmark logo and “save the date” landing page for Hoancoming, a festival that takes place on the water near the Hoan Bridge.

Solution  |  To capture the energy of a summer festival on the lake, a custom, hand-drawn, bouncy wordmark was developed. The color palette is inspired by the colors of Milwaukee: the bright blue sky and deep blue waves converge with the iconic golden Hoan Bridge. On the webpage, vibrant photography is complemented by hues of blue and pops of orange.

This project was created for a client at Zizzo Group Engagement Marketing.